Pay Attention to the Brand
Customers and consumers around the globe are searching for premium and sustainable products. To identify the high quality products in the market, Lenzing has developed its own certification system and branding program to provide assurance to Lenzing’s value chain partners and consumers that they have acquired a quality product made with Lenzing fibers.
In accordance with this, Lenzing offers value chain partners its own labels for their products with Lenzing fibers. The products (fabrics) are tested at an internal laboratory and after passing the test, given a certification number. This certification number is compulsory to request branding from Lenzing.
As part of Lenzing’s branding strategy, Lenzing is offering licenses for fiber brands to their value chain partners. The fiber brands, TENCEL®, Lenzing Modal®, Lenzing™FR are supporting product differentiation and help the high quality products with Lenzing fibers to stand out.